Nina’s taco truck moved every day as part of her food truck marketing strategy. Fans loved the food but often asked, “Where are you today?” Some days, that simple question meant missed sales. If people can’t find you quickly, they’ll pick the next option. Nina needed a link that answered the location question before customers even asked it.
The setup
She built a SphereCard with a bold banner that read Today’s Location. Under it, she embedded a live map and posted the day’s hours as part of her food truck marketing plan. Next came the menu with sold‑out badges and online payments. She also added a Lunch Pre‑Order button for nearby offices and a short note: “Text when you’re five minutes away; we’ll fire your order fresh.”
A rainy test
On a rainy Thursday, Nina expected a slow day. Instead, an office across the street placed a group preorder: 22 tacos, three burritos, and drinks. Workers picked up on time, and Nina kept the grill hot with confidence. The banner and menu did the talking. People no longer messaged asking for location; they checked the link, paid ahead, and walked over when it cleared. This showed the power of effective food truck marketing in action.
Why it works
One link never changes. The details change daily. A clear banner answers the most common question in three words. A live map removes doubt. Preorders let groups coordinate, pay once, and pick up together. Even bad weather becomes manageable because customers plan around it. Food truck marketing capitalizes on convenience and reliability.
How to copy this
- Add a Today’s Location banner and map to your SphereCard.
- Post hours and mark items sold‑out as the day goes.
- Offer office preorders with a pickup window to smooth the rush.
- Use the same link in your bio, stories, and on a small sidewalk sign. Integrate these into your food truck marketing efforts for maximum impact.
Rain happens. Traffic happens. But lunch still happens when people know exactly where to go and what to expect. Nina didn’t change her route—she changed how people found her. The result was steadier sales and happier, less hungry fans.
SphereCard setup for food trucks
- Rename your form to Book Order to accept preorders and pickup windows on your daytime calendar.
- Turn on Messaging for pickup alerts; use Video Chat only for catering consults if needed.
- Add widgets: Today’s Location banner, Menu with sold‑out badges, Payments, and a Calendar for catering slots.
- Print and display the QR flyer on the truck, counter, and sidewalk sign for enhanced food truck marketing effectiveness.
CTA: Park your truck online. Keep orders steady—rain or shine—with SphereCard.